We’ve been working with influencers for 6 years across Europe in sectors ranging from health and beauty to automotive and pharmaceutical, all from sunny Bradford on Avon.
We understand the importance of researching influencers and their followers before longlisting, and then working hard to shortlist those with a genuine interest in your brand. It’s so important to find natural partners with whom we can create relevant and impactful content. It makes managing the relationship with those influencers so much easier when the fit is natural and right. Our work makes sure we track ROI all the way to conversion at point of sale, helping us refine our recruitment and content strategy on an ongoing basis.
These days it’s fairly common for a brand to be approached by an influencer about ‘partnerships’. But how do you know they’re a good fit? How do you even know their audiences are genuine? Research is the single most important part of our work bringing the power of influencers to bear on a brand. It’s not simply a question of volume, it’s also important to understand the levels of engagement an influencer can drive, especially with the right partnership. Understanding reach and impressions is key, but ROI is king!
Our experience proves that the best partnerships are genuine. They are founded on common beliefs and goals, not simply commercial agreement. Fit is everything. Understanding how content works within the partnership is key, and must feel natural and right for brand and influencer alike.
Creating the content is merely the start of the journey. Working with influencers is as a constant process of evaluation and optimisation. Understand what engagement is driven and how is central to the refinement of future deliverables and content. It also informs the future recruitment of influencers to the project, helping to shape partners to content and vice versa.
Content also needs to reflect the campaign’s progress, reflecting and building upon previous successes.